More patients. Less than half the ad spend.
The Optometrists’ Clinic has served Edmonton since 1938 across five locations. In 2025 they moved their website, Google Ads and Meta Ads from a national directory company to BLXCK.
The new Optometrists' Clinic homepage built by BLXCKBeforeAfterDrag to compare
Same clinics. Better results for less.
Before: Previous agency · Oct 2023 – Sep 2024. After: BLXCK · Aug 2025 – Jul 2026. The before numbers come from the previous agency’s own year-end reports. Spending is shown as a percentage change, not in dollars.
Three moves.
Modernized the website
A clearer, friendlier, more modern site with a page for each of the five clinics and clear buttons to book, call or get directions on every one.
Optimized the campaign structure
Location-based Google Ads campaigns built around each clinic, each optimizing toward calls and bookings.
Tracked calls, forms and emails
Phone taps, forms and emails tracked on the site and fed back to the ads.
Month by month.
From the new site's launch in April 2025 to July 2026.
Calls and booking requests from Google Ads, each month
387 in the first full month. 684 by March 2026. The budget was about 60% less than the previous agency’s and held flat throughout.
Calls and booking requests from the website, each month
Steady at 500 to 680 every month. Total visits fell in early 2026, but analytics show the visitors who left were mostly US and UK readers of general eye-health blog posts. Visits to the five clinic pages held steady.
Always on.
The Full Brand Audit
A clear, honest look at where your brand and marketing stand today — what's working, what's quietly leaking, and the highest-impact moves to make next. It's the best first step, whether or not we end up working together.